Ancestral Hall And Progenitor Tomb Tourism Product Development Research In Fujian Province Based On The Cultural Identity Of Taiwan Compatriots

On the basis of the identity of the excellent nature and the main cultural radiationbetween Fujian province and Taiwan,develop the ancestral temple and grave tourismresources which can react the same root genetic relationship of the Taiwan and Fujiancompatriots.On the medium of ancestral temple and grave cultural tourismresources,provide the platform of the cultural access,communication and fusionbetween Fujian and Taiwan compatriots.It is an efficient measure to improve thecultural identity and national identity of Taiwan compatriots.Based on the aboveunderstanding, this paper will study the Fujian Taiwan ancestral temple and gravetourism resources in the perspective of the cultural identity and by means ofdocuments collecting and field study.This paper analyzes the impact of thedevelopment of the Fujian and Taiwan ancestral temple and grave tourism productson Taiwan compatriot cultural identity.This paper analyzes the types,characteristicsand spatial distribution of Fujian and Taiwan ancestral temple and grave tourismresources,makes a comprehensive assessment and discusses the problems of theproducts development principle,idea,series,mode and development operationmechanism,to provide the reference for the development of the Fujian and Taiwanancestral temple and grave tourism products,looking forward to promoting thecultural identity of the Taiwan compatriots.Through this research,this paper suggests that the development of the Fujian andTaiwan ancestral temple and grave tourism products can promote the cultural identityof Taiwan compatriots.Fujian and Taiwan ancestral temple and grave has rich tourismresources and has its outstanding advantages. On principle,the development of Fujianand Taiwan ancestral temple and grave tourism resources,it should be focused on theprotection,development supplemented by;Diversified structure,jointdevelopment;market-driven, and synthesis benefit.It emphasizes on the recreation andparticipation.On the development idea,it should be focused on the integration of therelative tourism resources,deepen the product connotation and the development of the combination of concentrated and flowed type;On the productcontent,it should be focused on the cultural experience,sightseeing supplemented by.Itisguided by developing distinct characteristic of religion and rich cultural heritagetourism resources.On the product series,on the theme of the rootsretraces,worshipping ancestors and visiting relatives,and cultural communication;Onthe development mode,it should be focused on the materialized show,livingexperience,pseudo-participation,cultural theme park.In order to guarantee thedevelopment of the tourism products,it should establish the leading role ofgovernment mechanism,enterprises operation mechanism and the societyparticipating mechanism.