A Comparative Study Of Folk Cultural Tourism Products Between Fujian And Taiwan Provinces

Along with the rapid development of Chinese tourism,the tourism products constantly upgrading, and transforming from sightseeing-type to resort-type.The demands of tourists is also changing from natural scenery to folk culture,and sought more spiritual satisfaction. At the same time, along with the Cross-strait exchanges and cooperation gradually normalized,Fujian-Taiwan tourism cooperation has entered a stage of rapid development. Fujian and Taiwan culture have the same origin,dialect, folk arts, opera music and other aspects.Market demand and development characteristic of the folk culture tourism product have high research value. But at present, there is comparatively less research on it. Therefore, the comparison of Fujian-Taiwan folk cultural tourism products, will be helpful to healthy development of Fujian-Taiwan folk culture and tourism.Firstly,this article through access to a large amount of references, to analyze the current research status, find out the research direction.Secondly,systematically analyzes the Fujian-Taiwan folk culture tourism resources,classification,market-position,innovation and marketing.Finally, this article uses for reference from the success experience of Taiwan, puts forward some suggestions to Fujian folk cultural tourism products development,and provides reference for the sustainable development of Fujian folk culture and tourism.The final part is the conclusion and the prospect. This article points out the innovation and inadequate of the research, and makes a further outlook to he Fujian-Taiwan folk culture tourism product research.