The Innovational System For The Comprehensive Technology Of AUX Air Conditioner

Technical innovation is the driving force of economic growth and social development, while enterprisesare the carrier. At present, our country is experiencing a critical period of approaching well-off society. Thehome appliances are more and more customized and the technology competition is reaching its climax.With the continuously shortening of technology period, pure imitation innovation strategy can’t fulfill theneeds of fast-paced competition today. If enterprises are not willing to study the custom in-depth and notwilling to perform technical innovation focusing on potential demand of customer, they will be definitelyeliminated by the fierce market competition. Case in this article is AUX air condition. By means ofstudying demand of customer and market, AUX formulated the strategy of technical innovation andimproved the core-competition of product, and then boosted the development of company.The article briefly introduces the concept of technical innovation and development history, and alsoanalyzes the advantage and disadvantage of the five models of technical innovation. Meanwhile, it exploresall kinds of process models base on the process of innovation and factor analysis. By analyzing thedevelopment of the AUX air conditioner and looking back development of the air conditioner industry inthe past twenty years, it states option change of AUX technical innovation in different phase includingsimple imitation,2nd innovation and current comprehensive innovation. The case explains customerdemand-orientated innovation model of AUX, meanwhile, it introduces innovation experience, such as11experimental methods,8-toolings and10-performance audit, and also it demonstrates the effectiveness ofcomprehensive innovation model. The following is the case analyzes some problems and dilemmas interms of three aspects which include “Customer demand-oriented implementation issues","Long-termcost-oriented strategic inertia dilemma”, and "R&D investment shortage”. And then it brings up somethinking of improved tactics of AUX comprehensive technical innovation model. It is, by the way of threesolutions, which are "enhanced implementation of customer demand orientation","upgrade of quality andefficiency" and "increase investments in R&D", AUX did break through the bottleneck of the AUXdevelopment of innovative models. Eventually, this article brings forward some suggestions from theperspective of home appliances with the investigation of option result of development and implementationof AUX comprehensive innovation model enterprises.