Howard Johnson Plaza Ningbo Marketing Strategy

In recent years, the country fast development of high-star hotel, hotel number graduallyincreased. Ningbo is located in the developed eastern coastal areas from development statusNingbo hotel industry, the future of Ningbo-star hotel still has great potential, but the competitionbetween the various star hotels will also tend to be more intense. In the above context, this paperHJ Grand Hotel Ningbo as the research object, using the latest marketing and hotel marketingtheory, combined with the actual situation HJ hotel, explore its marketing strategy.First discovered by SWOT analysis method, Ningbo HJ Grand Hotel has a strategic location,excellent service levels and newer hardware advantages, there is also a smaller market share,brand influence and lack of management talent and the level of weaker issues. Although the GrandHotel Ningbo HJ facing fierce market competition, the impact of macroeconomic policies bigthreat, but the development of tourism, government policy support and Ningbo internationalmetropolis construction to the hotel ’s development has brought good opportunities. Then througha combination of hotels and their competitive advantages and disadvantages analysis,differentiatedcompetitive analysis, market positioning analysis, marketing strategy analysis theory to establishHJ hotel market position and goals, and from every aspect of the hotel’s marketing strategy HJinnovative solutions, design6P (including product strategy, pricing strategy, sales channelstrategy, marketing strategy, government policy strategy, public relations strategy), and4R(related strategies, response strategies, relationship strategies, compensation strategies) toimplement marketing strategies. Finally, HJ hotel emphasizes the central government "Eight Sixban regulation " under the control of the system, to make a positive response to their needs interms of product innovation, improve service quality, expand marketing channels, change themarketing methods.