Study On Creative Small House Appliance’s Brand Communication Strategy

Develop with our country economic and technological, especially in recentyears,living standards improve rapidly, people demand for home appliances are nolonger limited in the traditional3big electrical appliances:television sets,refrigerators and washing machines. Now, there are all kinds of small home appliance,also, the choice of consumer is no longer limited in the traditional format of the smallhome appliance, they are willing to try all sorts of new and unique creative smallhome appliance, to carve out a new creative type of small home appliance.The modern people likely pursuit of fashion, novelty, especially the modernwhite-collar women, they are working pressure, and willing to enjoy the good lifeafter work,they are more likely to try fresh, distinctive items, creative small homeappliance is suitable for the requirements of this group. As a creative product,creativesmall home appliance bring unexpected novel to people. It has vast market and greatpotential, but at present, the product quality problem mount, there is no leader in theindustry, brand, influence consumers’ life as well as the development of industry, sobuild a brand, formulate industry standards are urgently needs to solve the problem.Therefore, to find a set of the most suitable way for the creative small home appliancebrand communication strategy is urgently needs. In this paper, on the whole, to solvethe problems mainly include:(1) what the creative small home appliance is, what arethe characteristics of it, and the difference between the traditional small homeappliance, how its market situation;(2) who the creative small home appliance of theconsumer is, what their characteristics are, how the view of creative small homeappliance in there eyes.(3) what the brand communication strategy is, creative smallhome appliance what the unique brand communication strategy are, how to spread thecreative small home appliance.