The Study On Leisure Creative Brand

In recent years,many shops of leisure and creative brand begin to be sought after with the improvement of the life quality requirements.The brand of these shops is characteristic.Among these leisure and creative brands,the fashion catering brands which loved by young people are very representative.Today,people would pay for the atmosphere,culture or sentiment of shops rather than satiety or taste.This kind of consumption is not only daily food consumption,but also a way of leisure and an attitude of lifestyle.However,with the growing number of this kind of shops,the competition is keener and keener.Many shop owners want to find out that how can their brand stand out of the large numbers of leisure and creative brand shops.This paper surveyed some shops of fashion catering brand with different operation modes,combined some brand theory and analyzed this kind of brand,in order to make a reference for other leisure and creative brand shops.Entrepreneurs should set a clear business purpose and a clear brand positioning,as well as formulate unified and continuing brand communication strategies.