| For the past few years, along with economic growth, the problem of excessive resourceconsumption and environment pollution has become increasingly serious every day. In order tocontrol this situation, people proposed to develop the circular economy. The principle of the circulareconomy is: reduction, reuse, recycle. Remanufacturing is the advanced forms of "reuse". InDecember2012, the State Council executive meeting discussed and stressed that we should try hard todevelop remanufacturing industries, and encourage green consumption.According to existing research, In this paper, firstly, the latest domestic and foreign research onconsumers’ willingness to pay for remanufactured products have been expounded, the main factorsinfluencing the consumers’ willingness to pay for remanufactured products have been analyzed. then,from the angle of consumer behavior, constructed a theoretical model of main factors influencing onconsumers’ willingness to pay for remanufactured cartridges. Secondly, designed the questionnaire, toverify the scientific and accuracy of the theoretical model, by assuming test to determine thecorrectness of hypotheses. Finally, revealed the interactions between each variable, and their impacton WTP, put forward some countermeasures for manufacturers’ remanufacturing decision, and give areference for the formulation of laws and the regulations of our country.The innovation of this thesis was, beginning with the angle of consumer behavior, by introducingthe loss aversion theory into the theoretical model, analyzed the impact of loss aversion on consumers’willingness to pay for remanufactured products. Moreover, from consumers’ willingness to pay andthe aspects of loss aversion, analyzed the remanufacturing products price formation, which enrichedthe theoretical basis and practical adhibition of Remanufacturing, and provide a theoretical basis forremanufacturing decision making, marketing strategy, the enactment of government policies andregulations. |
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