Research On The Evaluation And Impact Factors About Convergence Between The Internet Industry And The Traditional Retail Industry

Convergence of industry is a process during which the competition, collaboration andco-evolution between the essential elements composing different sectors occur and with theresult of a new industry forming in the dynamic industry system. With the advancement of theproductivity and technology, the convergence of industry becomes more and more evident andis bringing profound impacts upon the world in terms of economy and society.Most of the current work from foreign researchers on it for the current internationalanalyzes of the problem are from the macro level. And they almost focus attention on therelevance between regulation of industry and system change, the analysis of the enterprisedevelopment strategy which based on the convergence of industry, the theory systemestablishment and etc. Researchers in China mainly focus on taking convergence of somecertain industry for induction or deduction about it to testify their hypotheses viacorresponding empirical study. Although the process of their research was involved with theconnotation and impact factors of convergence of industry, most of them lay emphasis ongeneral analysis and seldom referring totheresearch on specific evaluation or inherentmechanism.Therefore, this dissertation makes such positive researches to find out the general patternof industrial convergence from the perspective of the convergence of internet industry andtraditional retail industry. Firstly, on the basis of previous studies, usingmodifiedHerfindahl-Hirschman Index to calculate the convergence of Suning which operatedin two different industries from the perspective of market convergence. Then, promoting ofthis method to the entire Internet industry and traditional retailing, measuring the degree ofconvergence of these industries, and analyzing these indexes of convergence. To achievereasonable result in the specific process of factor analysis, using stepwise regression methodto eliminate the effects of variable correlation, then this study conclude that three key factorsare affecting Internet industry and traditional retailing. These three factors are the scale ofThird-party payment, the scale of Internet users, and the index of business confidence. Thenusing multiple linear regression model derived contribution rate of three key factors forconvergence of the Internet industry traditional retailing, and according to these results, I putforward some policy recommendations of industrial convergence.