Research On Innovation Effectiveness Of R&D Department Of AP Company

Today’s enterprises generally emphasize innovation and carry out the innovation practice,in this context, Only by understanding the main factors affecting the innovation effectiveness,and the correct way to innovation can enable the enterprises to get more and better outcomefrom the innovation process, enhance the competitiveness of enterprises. For this reason, thediagnosis of the enterprise’s innovation effectiveness has great practical significance.This paper consists of three parts: literature research, empirical research,countermeasures and suggestions. The paper defines the innovation effectiveness from theperspective of the integrated innovation outcome and innovation process, then sorts out themain influence factors of innovation effectiveness, after that3dimensions were selectedwhich are absorption capacity, R&D-marketing interface management and organizationalinnovation climate for the diagnosis of innovation effectiveness given the status quo of theinnovation practice of AP company. Diagnosis is conducted through questionnaireinvestigation and depth interview. In the design of the questionnaire,3proven scales wereadopted which are absorptive capacity scale, R&D-marketing interface management scale andTCI scale, several items were modified before the formation of the final questionnaire. Theinvestigation object is the research staff of AP company. The data were analyzed by SPSS22statistical software. On the basis of quantitative research, the statistical analysis results wereinterpreted through depth interview, and then the diagnosis results were summarized. Thediagnosis analysis shows that, in order to improve the innovation effectiveness of R&Ddepartment of AP company, the following4problems should be solved first: knowledgeabsorption ability of the research staff is insufficient; information circulation between R&Dand marketing is not sufficient; lack of working climate that can promote the innovativebehavior of the research staff;lack of effective evaluation process of ideas.In the part of the countermeasures and suggestions, this paper provides6proposals tohelp improve the innovation effectiveness of R&D of AP company which are: establish andstrengthen R&D team; promote the knowledge flow within the department; enhance staff’sknowledge absorptive capacity through open innovation; strengthen information circulationbetween R&D and marketing; establish work climate that can foster innovation; strengthenthe management of the fuzzy front end.The research results can be widely applied in APcompany, it also provides reference and suggestions for how to improve the effectiveness of other enterprises in carrying out innovation activities.