The Business Plan Of CT Brand Clothing Project For ZP Company

With the rapid development of China’s economy and continuous increase of nationalincome, people have been gradually in pursuit of high quality life, which has resulted in theconsumption upgrade. The economic benefit brought by that is not to be sniffed at either, andthe import mid and high-end clothing will benefit from this for a long time. As a centralenterprise with financial strength, ZH group has been presently looking for a better investmentchannel for the fund in his hand and meanwhile the group hopes to grasp the opportunity ofclothing consumption upgrade to foster new profit growth point. It plans to co-fund with theEuropean well-known hundred-year-old JV group to establish ZP Company as the operatingcarrier of CT brand clothing subordinate to JV group.As the aim of this paper, it is to apply theanalysis tool of investment&return in providing investment decision-making support forintroduction of CT brand clothing project by ZH group which utilizes the platform of ZPCompany. Meanwhile, by adopting academic knowledge such as the strategy, marketing,operation management, human resource and so on, it will provide the commercial planning aftersuccessful introduction of CT clothing for its brand operating so as to eliminate the investors’doubt on this project and they will be confidently pumping in capital.Written as the form of Business Plan, this paper has initially introduced the researchbackground and influence, and made decision of the research method through the research ofrelated literatures; through the analysis of both external and internal environment of CT brandclothing project (SWOT: Superiority Weakness Opportunity Threats), this paper has designedand chosen the project strategy; by adopting the STP theory of Marketing to look for the targetmarket of CT brand clothing, it has developed the corresponding marketing strategies as pricingand advertising promotion; based on the HR planning and service quality management of CTbrand clothing project, and operation planning of CT brand, it has made planning for the wholeoperation mode of CT brand clothing project; using the calculation methods of the net presentvalue, payback period and internal rate of return, it has made analysis of return of investmentof CT brand clothing project; finally, by the sensitive analysis of single and double factors,this paper has found out the key risk factors affecting CT brand clothing project and illustratedrelated countermeasures. According to this paper’s analysis result of return of investment, it shows that indicatorsof CT brand clothing project, such as investment payback period, the net present value, internalrate of return, and the revised internal rate of return, are all of good performance. Thus it canbe seen that the CT brand clothing project has very good economic investment value.Meanwhile, through the analysis of risk and uncertainty, we can see that this project has strongcharacteristics of risk prevention and this paper has also made illustrations of related riskmanagement and control measures. In conclusion, the return of investment of CT brand clothingproject is in good condition and the risk that investors have to bear is overall under control andbelongs to the acceptable range. CT brand clothing project is worth the investment.