The "TTW" Platform Fashion Children’s Clothing E-Commerce Business Plan

The apparel industry is known as the eternal sunrise industry, and children’s clothingmarket has been called the most potential segment for growth within the industry. Thechildren’s clothing industry, now is growing fast. The development of children’s clothing B2Cbusiness has obvious cost and channel advantages. Network channels are Cost-effective, andstores and personnel costs can be saved. Network enterprises can make use of the Internet topenetration to the more affluent cities. The channel profit can also be shared with consumersand network enterprises can understand better the actual needs of users.This article is the business plan written for the Taotong child e-commerceCo.Ltd(hereinafter referred to as "TT" company) to operate taotong brand children’sclothing(hereinafter referred to as "TT" Kids) in the form of e-commerce.The company plansto build a comprehensive online children’s clothing sales platform—the Taotong networkplatform (hereinafter referred to as "TTW" platform). The platform contains the officialwebsite of taotong network and online taotong shops of other well-known e-commerce salesplatform,And the taotong network is the main part of "TTW" platform.TT company make full use of the advantages of industrial clusters of Guangzhou Kids.The project has natural product and personnel advantages.TT company strongly enter into thesale’s field of children’s clothing,and create integrated online children’s clothing store,breaking the traditional children’s clothing sale’s channel in the Red Sea, openning up a sea ofblue.TT Kids have a natural marketing advantage and channel advantages andcomprehensively cover from0to16years old children,and have a comprehensive coverage ofthe eight style theme, with the differentiatedly vertical advantage.There is the comprehensive application of strategy, marketing operations, humanresources and financial management in this arcticle. There is a comprehensive plan for theTT’s direction of development and operational strategies. Accounting to internal and externalenvironment analysis, and SWOT analysis model,This project select the strategic direction ofthe "centralization" and the marketing model of the " differentiation ". We finance for theproject for20million one-time.The project will be built in three phases.The sale’s amount ofthis project is expected to300million yuan at the end of the fifth year. The Project efficientlyintegrates the internal management team and external supply chain to build sustainableoperational advantage. TT company sticks to the brand strategy of "cultural priority". Theproject predict possible operations risk and financial data in the future, has a comprehensive financial analysis,and assess the possible risk. It is proved that this project is feasible. Thebusiness plan is of greate significance for the exploration of the present situation of electroniccommerce. Also It is of greate significance for China’s children’s clothing B2C businesseshow to use the scientific management and differentiated marketing to become bigger andstronger.