Business Plan For Clothing Mobile Wholesale Platform

Different from other B2 B e-commerce platform,this paper based on cloud service version design and brand building,combined with brand clothing wholesale take mobile terminal as an entrance,proposed a comprehensive solution form clothing design to circulation.Clothing manufacturers can put to the version design and brand development service from cloud,platform will base on manufacturers situation put a precise scheme.Brand clothing manufacturers through the platform free shop,increasing the trading channels,but also access to the quantitative needs,provide a scientific basis for production decisions;Buyers can use the platform's big data analysis capabilities and intelligent information processing technology to quickly find accurate information in line with the requirments of buyers,so platform will help buyers make rational and efficient procurement decisions.This paper mainly used strategic management,marketing management,financial management and other related theories,made a rational analysis and study to the clothing mobile wholesale platform.First,analyzed the industry environment of cloting wholesale,it is clear that the macro environment is advantageous by the PEST,and the competitive environment relatively optimistic by the Potter Five;Secondly,through the SWOT analysis that the internal advantages outweigh the disadvantages,the external opportunities are greater than the threat,then made out the corresponding strategic plan;in marketing strategy,completed market segmentation,identify target markets and market positioning by the STP,made out a marketing mix strategy that can rapidly achieve the objectives by the 4P.In finance,it is sure that the NPV of project is ?1813.6 thousand yuan,the IRR is 31% and MIRR is 25%,over the cost of capital 16.9%,the payback period is 5.4years,all of the above indicators show a strong profitability of the project;Finally,analyzed the policy enviroment,management and financia risks faced by the platform,and put forward some reasonable countermeasures.SO the clothing mobile wholesale platform have the best social and economic value,prospects are optimistic.