Explorations In Development Strategy For Zhuhai HC Financing Guarantee Co.,Ltd.

With the growing of private security company and the competition of traditional loanguarantee business, loan guarantee business gradually became high-risk low-yieldingbusiness varieties, because the state-owned guarantee company shoulders the responsibilityof the value of state-owned assets, are not allowed to appear compensatory, high-riskbusiness is hard to get approved, lead to state-owned guarantee business volumecontraction, cannot achieve earnings, and even threatened with exit guarantee market,state-owned guarantee companies in order to keep sustainable development, must carry outdevelopment strategy design.In this paper, using modern strategic management analysis framework, using the fivemodels and VRIO model respectively to Zhuhai HC financing guarantee co., Ltd., analyzesthe external environment and internal environment, on the basis of HC financing guaranteefor Zhuhai co., Ltd., has carried on the SWOT analysis, the Zhuhai HC is presentedaccording to the results of the analysis of financing guarantee co., Ltd., Productdifferentiation should be taken to the business layer strategy and product diversificationstrategy, put forward the strategic implementation safeguard measures, namely, set up thecommunication mechanism and the relevant government departments, build a differentiatedbusiness system, consummate the comprehensive risk management system and to buildloyalty and efficient professional team.This paper contains two main points of innovation:First, the research Angle of view innovation. Since the1990s, some domestic scholars andthe operation of financial institutions of guarantee industry, business risk, earnings, etc todo a lot of research, but these studies basic is for private security companies, there are fewstudy the related issues of state-owned guarantee companies, this article try to Zhuhai HCfinancing guarantee co., Ltd. as the research sample, analyzes the advantages anddisadvantages of state-owned guarantee company, state-owned guarantee system researchof the company’s development strategy, from the Angle of overall and long-termexploration state-owned guarantee companies in the increasingly fierce competitionenvironment for survival and development of major issues.Second, the application value of the research conclusion. Five model, VRIO model, thispaper in-depth analysis and SWOT analysis tools for Zhuhai HC financing guarantee co.,Ltd., the internal and external environment, think Zhuhai HC financing guarantee co., Ltd.,the process of development in the future should choose the strategy, and put forward torealize the development strategy, state-owned guarantee companies need to implement aseries of measures, some concrete measures for the implementation of the development ofZhuhai HC financing guarantee co., Ltd. has certain guiding significance, hope can to state-owned guarantee agencies have certain reference value to the managers andresearchers.