Font Size: a A A

Study On The Situation And Development Of System Operating Mode Of Convenience Store In Quanzhou

Posted on:2014-11-14Degree:MasterType:Thesis
Country:ChinaCandidate:X B WuFull Text:PDF
GTID:2309330422989996Subject:Business administration
Abstract/Summary:PDF Full Text Request
As a type of operation of Retailingļ¼ŒConvenience store first appeared in thebeginning of the20th century, has experienced a century of evolution anddevelopment, and in some western developed countries in the first-tier cities inChina, has been widespread and in rapid development, with the continuousdevelopment of economy, convenience store has become one of the most importantretail formats in daily life. Convenience store system is usually defined as effectiveemergency, convenience to achieve customer requirements of a form of retail, itoriginated in the United States. Taking quanzhou convenience store as the researchobject, on the basis of field survey and the interview, through a variety of economicand management method, combining with the development of convenience stores inforeign developed countries as the background, process has been used internationallydevelopment forming theory, combined with the development of convenience storesin our country at present stage, using standard analysis combined with the real partyproof research quanzhou convenience store system operation status, to quanzhouconvenience stores can be sustained, healthy development offer some advice on thefeasibility of the theory.First of all, through the introduction of the background, purpose of this studyand the theoretical and practical significance, existing development situation, the fulltext of the theory of research contents and research methods. Then, this paperintroduces the definition and characteristics of convenience stores, Mainlyintroduces the concept of convenience stores in theory, characteristics and someproblems such as pattern. Then for quanzhou convenience store developmentenvironment is analyzed, mainly USES the method of comparative analysis toanalyze the quanzhou convenience stores currently facing the externalmacroeconomic environment, the competitive environment and the status of theconsumer, in order to further analyze its present problems. Then, for conveniencestore problems exist in the development of quanzhou are expounded. Comprehensiveto quanzhou convenience stores its own advantages and disadvantages wereanalyzed, and thus puts forward the problems existing in the development ofconvenience store in quanzhou. Finally puts forward measures for development ofquanzhou convenience store, the combination of the above chapters analysis are put forward according to the existing problems and prospects for quanzhou conveniencestore own countermeasure and advice, for the development of quanzhou conveniencestores can be sustainable, long-term to provide some practical ideas and proposals.Finally put forward the relevant conclusions of this article, summarizes theconclusions of this study, and puts forward the limitations of this article.
Keywords/Search Tags:convenience store, influence factors, strategy alanalysis, development strategy
PDF Full Text Request
Related items