Sinopec Yijie Convenience Store Business Development Problems And Countermeasures Research

Nowadays due to China's refined oil sales market(the opening of the market and the international access), the competition of the oil market has grown more rapidly. Moreover, the contradiction between the diversification of consumer demand and the homogenization of oil sales service is becoming increasing prominently. As a result of this, convenience store at gas stations has emerged. China's oil companies have carried out the service of convenience stores comprehensively from the beginning of 2008 which profited a variety of businesses with over 10 years of development. Businesses such as:Sinopec, have made a profit just of 1.17 billion in 2008 and escalated to 24.9 billion in 2015. However, with the great success and development, some issues in businesses of the convenience store have been exposed to negative factors such as low quality, low interest and low efficiency. The purpose of this paper is to discuss the Sinopec in Guizhou province(a provincial enterprise under the Sinopec market). It will seek to show the common problems in their development stage as mentioned earlier, along with some urgent problems that need quick attention. Problem such as price and promotion management of convenience stores, category of commodity management, logistics distribution and accounting of merchandise. The summary of this paper contains characteristics of gas station convenience stores in developed countries and the advanced experiences and analyzes of the causes of issues with their development. Finally, the aim of this article is to deeply analyze and evaluate the existing problems in company's gas station convenience stores with an outlook on the perspective of province level of petrochemical enterprises. Countermeasures and suggestions will be presented combined with my work experience and some theory of business management. I hope this paper will play a positive role in the development of gas station convenience store.