Analysis Of The Korean Cosmetics Competitive Advantage In China

Today, South Korean cosmetics its owner within the Chinese market is veryprominent and unique competitive advantages, which makes today’s Koreancosmetics have become a huge market in China stable and rapid development,especially Chinese women, the South Korean cosmetics love has become a fashionnowadays. Then factor in the formation of this advantage is that it is necessary tostudy. South Korean cosmetics industry is using its strengths to expand itsadvantage and effective market in China, both influence the quality and concept ofthe huge diversity of cultural transmission and distribution channels, are valid forKorean cosmetics to create a good brand image, enhance consumers in China’sbrand influence, and establish a good brand awareness. Visible, South Koreancosmetics market in China, although showing a good scene, but, of which there aresales which also lack the narrow channels, the customer is not allowed to grasp thepsychological, the main drawbacks of operating strategies, therefore, only toeliminate these disadvantages, consider In the marketing done expand marketingchannels, refining market, walking the line between customer service andrelationship management, adhere to the concept of brand marketing, professionaltraining, skills appropriate measures to use marketing strategies in order to furtherenhance the competitiveness of Korean cosmetics in China advantage. In this paper,the formation of interpretation Korean cosmetics market in China’s competitiveedge is based on studies of the Korean cosmetics gain a competitive advantage inChina, reasons, and finally, you can further enhance the competitive edge of Koreancosmetics countermeasures in China carried out a detailed study and analysis. Theabove framework, I would be the characteristics of Korean cosmetics marketingstrategy and analysis, in-depth study of the fundamental factors that contribute tothe current South Korean cosmetics in a dominant position in the Chinese market, inorder to explore concrete ways Korean cosmetics marketing strategy, its advancedmarketing concepts and ways and learn. Thus the Korean cosmetics advantage inthe international market for system analysis. Then through corporate marketing forKorean cosmetics-related policy analysis, to identify weaknesses in the Koreancosmetics market in China where, finally proposed solutions, through analysis inthis paper, in theory, one can improve the marketing theory and a wealth ofmarketing classic case; two by analyzing its marketing strategy to provide effectivemeasures to promote and develop the Korean cosmetics industry, China and SouthKorea to help better achieve mutual benefit and win-win situation in economic terms, and then analyzes the international cosmetics industry developments.