The Research Of Distribution Mode In Sichuan Tobacco Company’s Cigarette Logistics

With the increasingly fierce market competition, how to maintain profit growth and improve the enterprise’s core competitiveness is the pursuit of the goal. Logistics as the material basis of circulation industry, the third profit source of enterprise and the pillar industry of national economy and new economic point of growth, already more and more become the focus of society and enterprise. For the tobacco commercial enterprises, the modern logistics is the vital basis and the platform to promote a variety of marketing. As well as the modern logistics is the future competitive advantage to the tobacco industry. The tobacco commercial enterprises should stand on the point of view to build the core competitiveness to construct the modern logistics. In order to realize new development of modern logistics, Sichuan Tobacco Company must have new breakthroughs and innovation.This paper resurveys the development environment of the modern logistics of Sichuan Tobacco Company from three aspects as follow, China’s logistics industry development prospects, the tobacco industry logistics development status and Sichuan Tobacco Company modern logistics status. It sets forth Sichuan Tobacco Company has broad development prospects and opportunities in modern logistics and the construction has begun to take shape. At the same time, it profoundly reveals the modern logistics of Sichuan Tobacco Company has certain limitation, such as the contradiction between logistics system and the current market, the shortage of modern logistics management level and high logistics costs. Based on it, the paper introduces the joint distribution. As a new distribution mode, the joint distribution is effective and feasible. It is able to reduce operating costs, improve the running efficiency, meet the practical needs of Sichuan Tobacco Company, and also complies with the development trend of market economy.The author carries out a detailed plan for the operation mode of the joint distribution in Sichuan Tobacco Company modern logistics. First of all, the principle must be based on innovation, unity, and tobacco-as-the-main. Secondly, it analyses which fields should be got through of non-cigarette diversified logistics for Sichuan Tobacco Company’s joint distribution, mainly in fast-moving consumer goods, the small articles of daily use, alcohol, integrated etc.. Finally, it puts forward Sichuan Tobacco Company implements the joint distribution as three stages. The first stage is to set a well-developed region as a pilot. The second stage is to carry out regional logistics as a transition. The whole area of Sichuan is divided into five economic logistics circles. The third is to integrate the various distribution systems to establish Sichuan tobacco modern logistics enterprise group and form a multivariate logistic mode as third-party logistics with Sichuan characteristics.The paper also introduces the economic benefits of enterprises and social benefits in the process of joint distribution for Sichuan Tobacco Company.Above all, the author reaches a conclusion that the joint distribution is the main trend of the logistics development and can produce good results for the enterprises and society. It is an effective and feasible logistic mode which is able to reduce operating costs and improve the running efficiency as well. Through reducing costs, integration of resources and improve efficiency, the joint distribution is the only way to achieve the goals of large-scale construction and further development for Sichuan Tobacco Company.