Stratigic Reseach On KT Transducer Business

Built in1962, KT Company (abbr. KT) is one of domestic aviation airborne equipments key enterprises and belongs to AVIC, Aviation Industry Corporation of China. In recent years, with the support of national policy, defensive enterprise is developing rapidly. AVIC established the development strategy,"two-integration, new trinity, five, trillion", KT also promoted the target, challenging2.5billion sales income in2020. But development of KT has been unsatisfied in recent years:the annual average increase rate of sales income in"2005-2010"was only7.1%, and in late three years, it is only1.4%, which is far lower than that in AVIC and cannot prop up itself the development strategy. Futhermore, with economy weakness and market shock, KT experienced a serious brain-drain, even to talent gap. Pain is behind the crisis! As the managers in KT, we must answer the question:how can we win the futureThis article chooses a basic business, transducer in KT as the research object. Adopting strategic management theory, based on practice investigation and data collection, it intends to find a corresponding strategic train of thought about transducer, it fund opportunities and threat via analysing external environment,Confirms advantages and weakpoints via analysing internal resource and ability and promotes competitive strategy about transducer via analysis of SWOT and value drawing. In the end, the essay demonstrates the complementation, evaluation and control of above strategies and presents relevant measures. In analysis and reseach, the method, combining theory with practice was used in the article. It also adopts the following tools:"PEST analysis","Five-force model","SWOT analysis","strategic layout diagram","four-step action frame" and "omission-decrease-increase-creation" coordinate grid, etc.The essay consists of five parts. Part â…  is introduction including structure, object, background and goal of resreach. Part â…¡ is theoretical basis describing theories of common strategic management, competition and "blue sea"strategy in details. Part â…¢ is factors analysis on transducer development including external environment, resource&ability and strategic layout diagram. Part IV established KT company stategy including SWOT analysis, competition strategy selection and "blue sea" strategy exploration. Part V describes strategy complementation and question reseach including analysis on applicability, feasibility and acceptability and relevant measures.With the supplement of "blue sea"strategy theory, the article mainly describes theories related to traditional competition strategy. With the rapid development on military project and transducer industry, the auther tries to provide some constructive advice to KT. It is hoped that those can be adopted and produce long-term benefits. Of course, because the theory about strategic management will be improved continously, some description, issues and measures in the essay could be improved and perfect constantly.