Competition Strategy Research Of ZC Vedio Limited Company

With the advent of the cloud era,big data technology not only caused the attention of enterprises in the world,the national policy also plays an important role in promoting the development of big data.After many years of high-speed growth,China's economy has welcomed the slow growth,but still can maintain 6.7%growth rate,the economic development has maintained a steady and steady development trend.The status of special groups has a significant impact on national health development and social stability and harmony,and is an aspect of national and social concern,understanding,control and governance.In recent years,the national attention to special groups is increasing,and gives a lot of policy support to the construction of information construction.The main object of this paper is the ZC video co.,ltd,which mainly deals in the education for special groups.This paper uses the literature research method,the case study method to carry on the research.Through consulting the relevant research literature on the management of competitive strategy and the development of big data industry,this paper probes into the internal and external environmental characteristics of the enterprise,and according to the existing data,makes a case analysis of the enterprise,sums up the general rules,at the same time,it can make a certain understanding of the particularity of the case.This paper studies the external environment and internal conditions of ZC co.,ltd,based on the management analysis tool,identify the strengths and weaknesses of ZC co.,ltd,and use the SWOT analysis to match the internal capacity of ZC video co.,ltd and the external environment,and finally get the competitive strategy selection-focus strategy for ZC video co.,ltd.The goal is limited to the information technology services of special groups,more conducive to the market in the software and information technology services industry.First,from the external environment,the development of the big data industry and the urgent needs of special groups to help educate the society are beneficial to the enterprise.Zc video co.,ltd has chosen to enter the special group to help education,this market has not yet another competitor.Second,from the internal capacity,the company's internal focus on technology research and development,marketing and customer service,has brought such advantages as technology personnel training,technology innovation,customer service and marketing team management.Third,through the in-depth analysis of the internal and external environment,it is found that the choice of focus strategy is the most appropriate for the ZC video co.,ltd.Zc video co.,ltd provides a variety of social assistance and education,psychological consultation,cultural education,entertainment life and other diversified and comprehensive social and educational solutions for special groups in the regulatory area.Fourth,in order to ensure the smooth implementation of the strategy of the ZC video co.,ltd,the company also needs to carry out strategic safeguard measures.For example,further improve the company's organizational structure,human resources allocation,big data technology research and development innovation,information platform and other aspects of the security measures.This paper argues that the focus strategy is the strategic reassurance of ZC video industry,which has not yet become the red sea,and that the market has not yet become the red sea.It is found that ZC video co.,ltd implements the differentiation scheme in four aspects,such as technology r&d,market resources,marketing and customer service.In order to ensure the smooth implementation of the strategy of ZC video co.,ltd,the enterprise further improve the organizational structure of the company,and facilitate the coordination of departments to ensure the effectiveness of the implementation of the strategy;Further strengthen the enterprise to the human resources management attention,improve the human resources allocation,in order to the better and more unified team face to the customers,make better service;Highlight the development and innovation of big data technology,and guarantee the orderly implementation of enterprise strategy with technological innovation;The company needs to mold to the platform,to the authoritative corporate culture,to encourage the innovative consciousness and spirit of the employees,so as to ensure the implementation of the strategy.