Study On The Operation Mode Of Microblog Marketing Of Real Estate

In recent years, with the fierce momentum development of microblog in ourcountry, create a new network marketing method, namely the microblog marketing.Micro-blog marketing as a new force, is changing the industry marketing mode andcompetitive situation. Microblog as a marketing platform, and its marketing value isgetting more and more favor of companies. Real estate industry as one of today’s hottestindustry, it’s value chain has been involved in the social all walks of life, this also meansthat the interaction between real estate industry marketing and the social subjects mustbe strengthened. In this context, this article probes into the microblog marketingoperation mode of current real estate enterprise through a large number of empiricalstudies, it has directed significance to the future.In content, this paper mainly consists of three core parts, The first part whichintroduces the microblog marketing’s related concepts and value to enterprise. Includingmicroblog’s definition, communication characteristics and the influence, the definitionand characteristics of microblog marketing and its hot status, the values of microblogmarketing to enterprise.The second part is the empirical study, concrete to explore the application ofmicroblog marketing in real estate enterprises. Take Chongqing vanke for example, itsmicroblog marketing’s main body, active and model are discussed in this paper. on thisbasis, summeds up Chongqing vanke’s problems existing in the microblog marketing.The third part is on the basis of the previous section teasing out the current realestate enterprises of the basic situation of microblog marketing, and combined with thehuge potential value of microblog marketing, put forward prospects andcountermeasures on the characteristics of real estate enterprise.