Research On The Development Strategy Of Anhui Post Mail Business

In many postal services, as a core component of the postal business, the letter business occupies a very important position for the public to provide information and communication means of communication, in the relevant documents under the government agencies in various aspects of society plays an important. With the rise of modern communication technology and Internet technology and the rapid development of the traditional postal industry letter business is facing a huge challenge, but also has the opportunity for innovation and development. How to adapt to the development of new technologies, the difficulties for the opportunity to seize the core of new technologies to achieve the letter business innovation and development, which is including Anhui Post, including many postal enterprises must be considered and pondering a little. With the postal universal postal service and competitive business of the separation of business, postal savings bank and postal courier logistics companies have been listed independently, the letter business was mentioned to an unprecedented height, and accelerate the pace of market-oriented, involved in the fierce market competition. In the face of the multiple pressures of the market environment, the management index and the imperfect mechanism of its supporting mechanism, what kind of development strategy Anhui Post will take to improve the market share and influence and expand the business scale of the letter business becomes an important problem to be solved urgently.In this paper, the authors hope to learn through their own knowledge in the MBA, Anhui postal mail business to solve some of the problems plaguing its development. Based on the theory of enterprise organic strategy, combined with the relevant marketing, management and other theoretical knowledge, comprehensive analysis of Anhui Post to its letter of business development focus on the analysis of the situation. This paper first summarizes the characteristics and classification of the letter business and expounds the importance of its development, and then analyzes the development status and development trend of the postal letter business of the developed countries, and draws the experience worthy of our reference and learning, practice. Then through the analysis of the internal and external environment of the business development of Anhui letter, the key factors influencing the development of Anhui Post are identified. According to actual development, the relevant product target, channel goal and innovation goal are determined. According to the exposition development goal, the corresponding strategic development measures are formulated. Finally, how to protect these measures is made correspondingly.This paper is to explore the development strategy of Anhui postal mail business for the development of a certain role in guiding the postal financial business in Anhui can’t be loose, delivery business can’t be slow, innovation should be strengthened, the number of customers to increase the development goals to make a contribution during 13th Five-Year Plan period.