Study For Relationship Marketing Of The Residential Real Estate

With the rapid development of Chinese real estate industry, residential real estate market competition intensified. With the development of economy, the characteristics of residential real estate market is also changing, residential consumption began to appear characteristics of gradient consumption, residential real estate marketing has gradually shifted to the pursuit of meaning and planning. The reality of the situation for the development of enterprises more advanced application of marketing theory in the marketing work, scientific and reasonable marketing planning, in order to remain invincible in the market of real estate.Based on the basic theory and the essence of relationship marketing was sorted and mining, analysis, combining the characteristics of real estate residential housing in marketing problems and causes, puts forward the significance of implementing relationship marketing of residential real estate projects, as well as the key factors in the implementation of relationship marketing.Based on the above discussion, this paper further expounds the relationship marketing of residential real estate project, proposed in the preparation period, opening marketing scheme preparation period, sales and customer service period of service, to provide guidance for developers in the residential project marketing. Finally, taking A project as a case, to verify the residential real estate projects application of relationship marketing effect. Through the combination of theory and practice, the writer hopes to help the future of residential real estate marketing work.