The Study Of Suzhou Academy Of Building Research Group Brand Development Strategy

The current world economic situation is changing rapidly, Suzhou Academy of Building Research Group in highly marketization trend, construction enterprises must adopt a variety of means of competition in order to enhance the core competitiveness of enterprises, the brand strategy as the internal construction and external performance of highly uniform, in the increasingly fierce competition in the market plays an important role in. The construction industry increasingly fierce market competition, the construction enterprises face the severe test.The construction industry and construction enterprises has its own characteristics, construction market also has its own characteristics, performance in the production mode, the way of technical innovation and the competition between the enterprise mode. In product, technology increasingly convergent cases, many construction enterprises realize the brand serves as a kind of intangible asset and an important resource for enterprises. More and more construction enterprises begin to formulate brand strategy planning, brand positioning, correction of the implementation of brand strategy, therefore, the brand development strategy for construction enterprises of great significance.According to ZhangSu group brand development strategy planning, the problems met in the implementation of the Su Jianke group, the macro environment, industry environment of competition and company management capacity are analyzed. According to company strategy goal, competitive and other factors, the Su Jianke group brand construction strategy, proposed by Su Jianke group should take the difference between the brand strategy.To extract the professional technology, high-quality service personalized programme, three aspects of the core value of brand.Finally, for the establishment of the implementation of brand strategy, brand maintenance and management, the implementation of the strategy of safeguard measures.Therefore, Suzhou Academy of Building Research Group needs to establish a brand strategy idea, needs to fully understand and study the external environment, internal strengths and weaknesses of the premise, choosing suitable enterprise brand positioning, making enterprise brand strategy; to study the internal and external business environment, timely adjustment of enterprise brand strategy, make the brand strategy of the enterprise can be real to reflect the needs of enterprise development; should focus on cultivating and enhancing the core competitiveness of enterprises to strengthen the brand management, thereby improving the overall Zhang Su group brand strategy level of management, enhance the competitiveness of enterprises.