Study On Development Strategy Of Si Chuan Huashi Green Homelangde Preecast Concerte Components Co.,Ltd

In the current increasingly competitive market environment, Sichuan Huaxi green homes prefabricated Limited opportunities and risks. To enable companies to fully understand their own strengths and weaknesses, seize opportunities, overcome risks successful transformation and upgrading to higher development goals. The authors of the relevant strategic management theory to sort out, based on the combination of the actual development of enterprises, the use of macro and micro, qualitative and quantitative, layers of depth approach, the company’s internal and external environment for the systematic analysis, to seek Huaxi member Company’s best development strategy.Firstly, the use of PEST Huaxi member companies on the external environment analysis, followed by the use of Porter’s " Five Forces " model, the Huaxi member macro environment in which the company’s products and competition in the industry were analyzed and evaluated, analysts believe that the company is currently Huaxi member is in the national, local infrastructure attaches great importance to and vigorously promote green, low-carbon, environmentally friendly construction industry development opportunities, but also facing increasingly fierce market competition and competing suppliers, bargaining power of buyers market dramatically threat. Third, the use of the theory of the value chain within the company carried out a detailed analysis of environmental analysis reveals that enterprises currently have brands, materials, human resources, organizational resources and other advantages, but there is also need to further improve the efficiency of the operations of other issues.Taking these three aspects of analysis, SWOT analysis to build a business model, modeling through SWOT analysis, proposed a differentiated basic competitive strategy and the " vertical integration, related diversification," the company level development strategy. Determine the future development of the company’s ultimate goal---to build China’s first-class western prefabricated building integrators. After further analysis of the target proposed a " dual-core, wings, double support " strategic guiding ideology. Dual-core refers to the core of efforts to build manufacturing capacity and R&D capabilities; wings means doing Chengdu, Chongqing, two regional markets, to achieve Chongqing market connubial; double support refers to the traditional product upgrades and new product development, and use your legs to move quickly.Finally, companies should focus on doing the nine strategic security measures:1. Adjust the existing organizational structure;2. Strengthen the system and process construction;3. Strengthen human resource development;4. Reconstruction internal business value chain; 5. Strengthen new product development and promotion;6. construct" maximize customer value," the marketing system;7. improve fund operational capability;8. strengthening standardized management of the production process;9. inheritance and development of good corporate culture.