Research On Co-marketing Of Catering Industry Regional Cluster Brand

In recent30years, the rapid economic growth has greatly promoted the rapid development of catering industry. At present catering industry is characterized by high market demand, variety of customer demand and keen competition within industry. Regional cluster brand has experienced market test for a long time and enjoyed a relatively high market reputation, thus possessing more market value. However, due to unclear property right, the advantages of industry clusters do not work in their way in the fierce market competition, which has an effect on the power and value of brands.Based on the field research and the comprehensive analysis of the factors that have an influence on the brand marketing of Lanzhou Pulled Noodles such as industry circumstance, market profile, enterprise current situation, and cluster brand construction etc., the thesis is to set up a cooperative marketing mode for Lanzhou Pulled Noodles on a lateral, vertical and cross marketing level and put forward a feasible co-marketing mode for the operation and promotion of Lanzhou Pulled Noodles after data organization and analysis by fuzzy mathematics and analytic hierarchy process. For this reason, the thesis is to begin with the industry chain of catering industry cluster based on the construction of cluster network, highlight the core value of co-marketing of cluster brand, and build a composite pattern for regional cluster brand co-marketing in catering industry so that it can provide reference and suggestion for the operation and marketing of catering industry cluster. brand.