Study On Construction Of Industrial And Commercial Collaborative Marketing System Of Guizhou Tobacco

With the changes of the economic system in China, the tobacco industry has also experienced related development and change. At present, the industry structure has been subdivided into three parts, among which the industrial enterprises are in the main competitive entities, the municipal commercial enterprises are marketing entities, and cigarette retail customers are business entities. Although the free retail customers are not working for tobacco industry or tobacco company, they do play an important role in the development of tobacco industry as a whole. Competitiveness of the industry can not be ultimately improved without a tripartite form:the community of interests, the system with complementary resources, and network with sharing information.This paper aims to elaborate the marketing system of tobacco industry both at home and abroad, with the help of literature analytic method. Currently, the tobacco industry is in a stage where network construction of cigarette sales is ready to be completed. Firstly, the brand-building industry should be enhanced to improve the whole tobacco development; secondly, marketing network business must have its mutual benefits; thirdly, more prosperous coverage is expected to be achieved by retail customers. Although those three aspects in this context hold different positions, they are working as a community of interests with the link of cigarette brands. Tripartite collaboration are encouraged to build big brands, because the birth of big brands is conducive which has its advantages in the common interests of the three parties, in safeguarding the interests of consumers and national interests, and in comprehensive ompetitiveness of China’s tobacco as well. Analysed from the point of management in supply chain, it is clear that industrial enterprises, commercial enterprises and retail customers are essential roles throughout the entire tobacco industry chain.Meanwhile, collaborative marketing model of Guizhou Tobacco is chosen as an empirical analysis to indicate the importance of carrying out industrial and commercial collaborative marketing system. Besides, the industrial and commercial collaborative marketing model is the practice of cooperative relationship between industry and commerce which is of higher and updated level. And this kind of model is an important measure of the industry reform, and it is important idea for more standardized and effective aspect of tobacco in the future.Inductive the deductive methods are used to delicate the difficulty of Guizhou Tobacco cooperative marketing, and describe the general idea of constructing the industrial and commercial collaborative marketing system. The general idea of constructing industrial and commercial collaborative marketing system of Guizhou Tobacco is probablely of reference value in some aspects of collaborative marketing of Guizhou Tobacco.