Yon Zhou Tobacco Companies Marketing Channels Construction

Yongzhou big tobacco companies as a regional tax system and exclusive monopoly of the tobacco company, cigarette marketing channels has been in a state of relatively stable and orderly, but as market competition intensifies, the company's cigarette market is facing increasingly fierce from domestic and international competition. Cigarette design affect the Company's marketing channels on the various factors further complicate this, the company must fully analyze their own advantages and disadvantages of the existing marketing channels on the effective integration of cigarette marketing channels to form a reasonable cigarette marketing channel strategy.In this paper, Yongzhou tobacco company marketing channel as the research object, by integrating theory with practice, first of all pairs of Yongzhou the tobacco company's marketing environment is analyzed, and then pointed out that the tobacco companies Yongzhou channel construction problems: the distribution of the cigarette market is not quite reasonable Lingshou Hu and other factors, lead to market a serious shortage of the occupation on the Lingshou Hu; Pseudopleuronectes Hibiscus in the sound of cigarette Lingshou Hu in the complaints, customer satisfaction greatly reduced; account manager to master the basic information the customer is not strong, the area can not be personalized cigarette Lingshou Hu service, service mode one; brand replacement market, lack of preparation; replacement brand too fast; marketing organizations to set unreasonable.In this paper, then build a brand new concept of marketing channel management, optimize marketing network structure, business processes, improve customer rating system and distribution of cargo to raise cigarette Lingshou Hu loyalty, and strengthen the management of five aspects of account manager make the tobacco companies marketing channels Yongzhou countermeasures and suggestions.