Y Real Estate Companies Strategic Diagnosis And Adjustment

The thesis is divided into six parts, namely the need to adjust business strategy and the implementation of strategies and introduction, an overview of relevant eories, environmental analysis, the real estate company Y, Y real estate companies introduced the current development strategy, Y real estate companies diagnosis and adjustment of strategic issues.This paper combines environmental analysis of the real estate industry, the analysis on the organizational aspects of Y real estate companies, business, competition, business, resources, products, human resources, industry status and other content, presentation and diagnosis at the same time its current development strategy, highlighting the issues of corporate strategy.On the basis of the analysis of the various aspects of the enterprise, using a variety of models such as Porter competitive strategy, identify the current problems in the enterprise development strategy and risks brought about by the development of the industry analysis and according to their own resources, can not be made to go residential development as the main direction of the development strategy, and should take to improve commercial real estate development, commercial parallel differentiation strategy in many residential real estate as the main direction of development of the enterprise, out of a suit their own circumstances, industry trends fit road.To this end, this paper analyzes the research and recommendations on a number of commercial real estate development and improve the way businesses operate, as well as strategic and tactical execution adjusted propose specific execution points.