| With the acceleration of urbanization process in China, urbanization has become animportant part of economic development in Changsha and surrounding counties. Banksplay a significant function in the process of urbanization as an important financingchannel. Through research, this article looks forward to explore a marketing road, whichis suitable for Changsha Venus branch of CCB urbanization construction loan, and tryto make out a practical and helpful market expansion strategies of Changsha VenusBranch of CCB urbanization loanIn this paper is based on marketing and finicial ecology and other related theory,conducting a comprehensive analysis of the development environment of urbanizationloan market in Changsha Venus Branch of CCB by using SWOT model, and propsingmarketing strategic objectives for Changsha Venus Branch of CCB by the analysis oftheir market opportunities and threats, competitive strengths and weaknesses. Then,through the target market segmentation and market positioning, making out marketexpanding strategies of urbanization construction loan by analyzing business strategy,product strategy, channel strategy, pricing strategy and risk strategy, developedurbanization loan market expansion strategies. Finally, we talk about implementingproblems about market expanding strategies by steps and insurance and effects.Urbanization construction loan is a special financial products, market expansion isalso a systematic project. We must focus on the urbanization loan market expansionstrategies adapted to the overall development objectives of Changsha Venus Branch ofCCB and external financial environment. Meanwhile, the use of virous strategies duringthe process of market expanding are also flexible and compatible, which must be adaptto the market. This article provides ideas to improve the level marketing strategies ofChangsha Venus Branch of CCB, expand market share, enhance core competitivenessand pursuit sustainable development and other aspects. |
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