The Study Of Loan Marketing About China Construction Bank Of Hunan Branch

With the establishment of market economy system and the change of Financial System,some new contradiction and problem is arising in the field of commmerical banks.It is a common problem how to improve the ability on loan marketing . Through referring the experience of the foreign and domestic Commercial banks ,planning a successful loan marketing strategy,improving sevices level, The competition abilities of China Construction Bank of Hunan branch must be improved.The article analyses the conditiongs of the China Construction Bank of Hunan branch, accords to the trains of thoughts: "putting forward the problemâ†'analysing the problemâ†'solving the problem", reference the experience of the foreign and domestic Commercial banks , analyses the problem of the loan marketing Strategy on the China Construction Bank of Hunan branch systemically.This article use the theory of the modern marketing,through investigating the fact of the China Construction Bank of Hunan branch,analyses the problems of loan marketing, such as product strategy,price strategy,Channel Marketing strategy,Promotion Strategy, Then,though analyzing the the experience on loan marketing of the foreign and domestic Commercial banks ,we can achieve some enlightment. Finally ,we can give some advice on the loan marketing Strategy on the China Construction Bank of Hunan branch on details.We can make internal Marketing strategy on internal running mechanism,Incentive and Internal Control System,Constructing a marketing Professioners team.In the same time, We can make external Marketing strategy ,i.e. on the basic of credit positioning, We can make Strategy on credit positioning,product strategy,price strategy,Channel Marketing strategy,Promotion Strategy etc.