Yunnan "San Nong Tong" Development Status And Countermeasure Research

"San Nong Tong" is China Mobile Yunnan in2006Joint Xinhua News Agency, YunnanBranch, Yunnan Academy of Agricultural Sciences, the state government and the Farm Bureauand other agriculture-related units for poverty alleviation projects of information technology,make full use of advanced mobile communications technology, based on SMS, MMS, IVR, etc.,the better the parties to work together to provide resources to carry out rural informationservices."San Nong Tong" by the local party committee and government deeply involved in theformation of the coverage to the province’s counties and township-level2000informationofficers, more than300agricultural experts consulting services team, to construct the provincialcoverage,16states (city),129counties (district),1348township (town) of four informationcollection and release management system, forming a grading, sub-regional and personalized,targeted information service characteristics, and formed a huge "three rural" informationresource database, as well as SMS, telephony, websites, books and other information compiledfine service means and methods, after seven years of hard work and development hasachieved good results and achievements. Currently the province’s total issued various kinds of" agriculture and rural farmers " practical information430,000times to answer farmersconcerned about the hot issues60,000times, there are more than900million farmers in thereceiver, use the "San Nong Tong" provided by the " agriculture and rural farmers " practicalinformation.This paper, the " San Nong Tong " as a research object, The three groups of subjectsresearch are:(1) opened using the " San Nong Tong " user;(2) operation using the " San NongTong " system information team, including information collection, information managers,information auditor;(3) agricultural experts.mainly for the three groups, by samplingquestionnaire, the key expert interviews, case studies and other methods detailed analysis andstudy, which analyzed and summarized Yunnan "San Nong Tong" service features and servicemode, thereby forming a research report, and further development proposals put forwardfeasible to promote Yunnan "three rural links" to further develop and promote the work of theRural information Service to carry out more in-depth.