Self-driving Tour Camp Construction And Market Development Of Shandong Province

October1,2013,“Tourism Law” was promulgated, making china’s tourismindustry ushered in the strict sense of the first legal protection. According to statistics,untile2012,china’s various types of tourist attractions reached twenty thousand spots,travel agencies reached more than20,000,more than ten thousand-star hotel, thedirectly people employed by tourism industry reached1,300million, domestic touristarrivals exceeded2.6billion people, more than135million foreigner friends arrivalschina for touring. Citizens outbound tourism over70million people. The size of thedomestic tourism market is the first in the world, the number of inbound tourism andoutbound tourism consumption residing third in the world. Thus, the development ofchina’s tourism industry is gradually moving towards maturity and perfection,self-driving tour of tourism as an emerging hot spot increasing attention and chase inthe country.Recent years, with the development of china’s economy, increasing levels ofnational income, national leisure time constantly increasing, self-driving tourgradually recognised by the people, and in the free time, this tour becoming a kind oftrend. With the growing of the self-driving tour market, as one of the facilitiessupporting, self-driving camp will come into being. While self-driving tour has beenvigorous development, but the development of self-driving tour camp still in itsinfancy, both in quality cannot meet the development of self-driving tour. Shandongprovince as one of the province that has strong economic and tourism resources, withmany types of tourism types of tourism resources, road network density, high trafficaccessibility, making the self-driving tour rapidly development, but the driving tourcamp relatively development slowly, the construction of the camp less thaninternational standards demand, not able to adapt to the development of self-drivingtour, based on this background, self-driving tour camp in Shandong province as the research object, being the related research.In this paper, on the basis of relevant theories, based on field investigation, fromthe perspective of market demand, combined with current situation of thedevelopment of self-drive tourism in Shandong province, for construction and marketdevelopment of self-driving camp in Shandong province and put forward some copingstrategies, hope through the study on construction and market development ofself-drive travel camp in Shandong province to provide certain reference basis.This paper mainly divided into three parts, the first part expounds theself-driving travel and self-driving tour camp at home and abroad, analyzes theself-driving tour camp and the main function and its influencing factors; the secondpart is the construction conditions on self-driving tour camp in Shandong province areanalyzed, from the perspective of tourists demand has carried on the fieldinvestigation and study, to calculate drive tourism enthusiasts demand for camp scale,make the camp of the corresponding capacity predictions; the third part, based on theanalysis of current situation of the development of self-driving tour camp in Shandongprovince, on the basis of the construction and market development of self-driving tourcamp, operations, put forward the corresponding development countermeasures.