Research On The Behavior Characteristics Of Self-driving Tour Of Xi’an Public

After the second world war, with the rapid development of social economy and people paid holidays, mass tourism has become a trend, accompanied by, the disadvantages of mass tourism also gradually revealed, all kinds of new way of tourism has gradually appeared. Self-drive tourism as a new way of tourism, it first appeared in the high car ownership, facilities perfect western countries, and to develop rapidly. Until the 90’s, with the rapid growth of China’s economy, the income increase of tourists, private cars become more popular as well as the improvement of traffic conditions, self-drive tourism market also gradually rise,and become a new way of tourism and leisure fashion.Xi’an city,the capital of Shaanxi Province,is the development of self-driving tour representative city.In this paper,Xi’an public as the questionnaires object,self-driving tour as the research object,the research on the basis of self-driving tour domestic and abroad,through access to relevant information domestic and abroad,summarized the related to the theoretical basis of self-driving tour,using a lot of method of questionnaires and field interviews,and using statistical software to analyze self-driving tour in Xi’an public,research on the citizens of self-driving tour of behavior feature and satisfaction factors,draw the conclusion of self-driving tour in Xi’an.Based on the analysis of main problems of self-driving tour in Xi’an,according to the main problems of self-driving tour in Xi’an.In order to solve the problem,propose the suggestions about self-driving tourism in Xi’an.This paper make an empirical research on the behavior characteristics of self-driving tourism in Xi’an public,the following conclusions:(1)In Xi’an public,self-driving tour are composed of middle-aged who have higher level of education and stable income.(2)In Xi’an,public self-driving tour who are prefer to undeveloped tourist places to relax.(3)In Xi’an,public to self drive tour based on private car,most choose to travel in weekend rest and national holidays.(4)InXi’an,the most of self-driving tourists are concern of safety.(5)In Xi’an,It is not high that self-driving tour market level.(6)In Xi’an,the consumer of self-driving tour spending what is the major basis for the project,and the level of consumption is higher.In Xi’an,self-driving tourism market have some problems:Behind tourism infrastructure;inadequate travel service system,the market level is not high;the lackof ecurity and rescue facilities;unreasonable transportation planning;Tourism related enterprises lack of intervention in the market,the lack of tourism product.On this basis,in Xi’an,we propose targeted countermeasures:(1)The combination of government regulation and market orientation,improving and standardizing infrastructure.(2)The combination of economic and ecological protection, integration of tourism resources.(3)Local characteristics and facilitate the combination tour,establish and improve tourism service system.(4)Refine tourist market,rich marketing tool.(5)Tourism related enterprises should play a positive role in the self-driving tour.(6)Established the security system of self-driving.