Analysis Of Zigong Wolong Lake Tourist Resort Touirsm Marketing Strategy

Tourism is a comprehensive, multi-level, full function "sunrise industry",is the industry one of the most abundant industry chain in the world today. With therapid so. With the rapid social and economic development, improve the people’s livingstandard, the pace of development has been the rapid. Based on the tourism industry hasa huge effect on the regional economy, social culture and related industries in nationaleconomy and promote the role, the local governments have to exploit tourism resources,the development and construction of tourism resort, local tourism and vacation zone atall levels such as bamboo shoots after a spring rain is like the emerge in large numbers.In the face of the fierce competition in the tourism market, only to do market research,marketing strategy, expanding marketing channels to make tourism resort productsoccupy a space for one person in the market.The theory of marketing in Tourism under the guidance of market, from the macroand micro environment analysis of marketing environment of Wolong Lake touristresort of Zigong, and the Zigong Wolong Lake tourist resort tourism resources, tourismmarket and tourism projects are analyzed in detail. Finally, the introduction of ZigongWolong Lake Tourist Resort Tourism target market, tourism product development,tourism price strategy, tourism distribution channel strategy and tourism promotionsuggestions, hoping to give Zigong Wolong Lake Tourist Resort Tourism in buildingand planning projects and tourism product marketing to enlightenment.