Research On The Development Countermeasure Of Supermarket-farmer Direct Purchase In Heilongjiang Province

In recent years, the economic of China development, the process of social construction continued to deepen. As a traditional agricultural country, agriculture mercerization process steps are also accelerating. The supply of agricultural products in China has the transition from the original seller’s market to buyer’s market, however, in recent years, due to various reasons, the "food cheap hurt farmers" and "food expensive hurt people" which was supposed to be the two contradictory phenomenon have appeared at the same time, and led to sale and purchase of agricultural products in a dilemma. Therefore, how to ease the unbalanced situation of the buyers and sellers of agricultural products, to solve the opposite relationship between small producer and big market, build a supply chain according with the situation of our country present stage in the agricultural products is imminent. Based on this, the birth of supermarket-farmer direct purchase meets the requirement of our country development.Supermarket-farmer direct purchase as a new type of fresh agricultural products circulation mode, connecting the production terminal of agricultural products and sale terminal directly, thereby reducing the agricultural product circulation link, which means less cost of circulation, the release of the agricultural products supply and demand both sides of the burden. Heilongjiang province is a big agricultural province, with the large number of agricultural products, excellent quality advantage, although the location is remote and the work of supermarket-farmer direct purchase started late, but the development speed is quick, and has a broad development prospect. With the work of supermarket-farmer direct purchase in Heilongjiang province is developing deeply, more and more problems have gradually come out, so how to solve the challenges of supermarket-farmer direct purchase developed in Heilongjiang province became the focus of this study.In this paper, supermarket-farmer direct purchase in Heilongjiang province is the research object, through collecting the effective data, more scientifically using the methods of empirical analysis and normative analysis, not only elaborated the views from the qualitative point of view, but also by the quantitative analysis. This paper defines the concept of supermarket-farmer direct purchase, according to the logic from the four aspects of farmers, farmers’professional cooperatives, supermarkets and government expound the present situation of Heilongjiang province development, and introduces several main development model of supermarket-farmer direct purchase in Heilongjiang province, and sums up the problem during the development process in Heilongjiang province. Then the Zhao Yuan country in Heilongjiang province as the research object, analyses the influence factors about farmers’professional cooperatives participated in supermarket-farmer direct purchase. Through the above analysis, proposes the suggestions of promoting the supermarket-farmer direct purchase development in Heilongjiang province. In order to promote the development of supermarket-farmer direct purchase work can be good and fast, and provides the effective reference for the further implementation of supermarket-farmer direct purchase in Heilongjiang province.