"Farmer-supermarket Direct Purchase" Development Problem In Hubei

Unlike traditional fresh agricultural products Circulation Mode, that is in the wholesale market as the core, " Farmer-Supermarket Direct-Purchase(FSDP) " by a professional organization of farmers form cooperatives to improve the quality of agricultural products and scale retail chains and direct docking, reduce intermediate circulation, form a "Short-Chain" effect, effectively improve the quality and safety of agricultural products, reduced distribution costs, so profits back to the production side and the consumer side, so as to promote farmers' income and protect the agricultural supply of city.Over the past decade, Hubei Province continue to explore and develop The "FSDP ", and achieved initial results, but also exposes some problem of fresh agricultural,aspects of uniformity, quality stability, branding and operating costs as well as supermarkets and other settlement admission in some of the problems, leading to low Hubei Agricultural cooperatives docking.This paper attempts from various angles farmers, cooperatives, supermarket chains, urban consumers to explore Hubei fresh vegetables and fish-based Farm fresh produce ideas, fresh agricultural products in Hubei circulation problems and impact of in-depth analysis, explore ways to improve and perfect the current " FSDP " mode of operation and methods of agricultural products in order to control the quality, brand building, optimizing the financial settlement, the tax system, financial subsidies and municipal facilities and other macro issues Government to formulate relevant policies to provide a theoretical reference; and at the micro, offer lower distribution costs, improve docking level and competitive proposal for farmers, cooperatives, enterprises, supermarket chains, in order to improve the efficiency of the circulation of fresh agricultural products, increase farmers' stable income growth, better meet the public's demand for fresh agricultural products in kind, price, quality and safety, convenience on. To this end:(A) In this paper, data collection and field investigations, to understand the status of Farm of Hubei, Hubei Province Farm available in several forms, and the subject Farm-cooperatives (including Joint-Cooperative) supermarkets and operating conditions outlets and participation in the docking process more concentrated products, management issues were combing; (b) to investigate finishing Hubei farmers market, shops, supermarket chains in the retail price of fresh produce different time differences, quality status supply and sales and consumer satisfaction, and analyze this difference in flow-through mode, and so the main reason to participate, products and management; (c) According to the actual situation, Hubei Farm for the problems with the other regions the development of advanced experiences and learn from than, to draw concrete conclusions presented: relying agricultural industrialization leading enterprises, enhance production and processing of agricultural technology and brand influence; improve cold-chain logistics system to provide social services for the origin of agricultural products; through the supply chain finance Farm solve the settlement problem is the main way to solve the current problem of Hubei Agricultural docking. Farm to further develop a need to explore various forms of "agricultural community docking"; cooperatives and community outlets to carry out fresh distribution network in the form of self-built sales channels is the main direction of development of cooperatives.