Research On The Operational Efficiency Of Heilongjiang Province Property Insurance Company

In recent years,Heilongjiang Province is committed to improve insurance system, to rectify the order of the insurance market. The growth of the insurance industry has been leading in the GDP development level, between the two evident positive correlation. Therefore, as the structure of further fine-tuning, the sustained development of the economy, and the demand of the increased revenue, property insurance industry development prospects10significant. According to the published in March7,2013in Heilongjiang Province Bureau of the CIRC data. Heilongjiang Province in2012the total insurance premium income is34.415billion yuan, a year-on-year growth of8.3%. Property insurance income is10.118billion yuan, compared with relatively substantial growth last year, the ratio is17.58%. Insurance companies total assets93.994billion yuan, an increase in early1.386billion yuan. Heilongjiang province property insurance business income to total revenue insurance industry29.4%, the largest increase in similar insurance, personal insurance, higher than the growth rate of4.85%.In2013Heilongjiang Province guarantees supervises the bureau to appear "Heilongjiang To guarantee Supervises Bureau To develop Heilongjiang Insurance business Opinion about Standard"35, persisted "stresses the service, strict supervising and managing, guards against the risk, presses the development" the overall request.Property and casualty insurance industry in Heilongjiang has maintained the momentum of rapid development for many years. Because of the negative news in recent years the outbreak of the insurance, claims and integrity, reflects many problems exist in property insurance company operation in Heilongjiang Province. Survey results show that the defects of property insurance company, the internal management is the cause of low management efficiency, an important reason of business failure.This paper is based on the economic situation in Heilongjiang province and the insurance industry development. Through the analysis of the basic theory and the important significance of property insurance companies, combined with the existing problems of management property insurance company of Heilongjiang Province. Based on relevant data integration, DEA model is an empirical analysis and regression analysis of the property insurance company’s management efficiency of Heilongjiang Province. Restricting factors obtained the management efficiency of the property insurance company in Heilongjiang Province, mainly is the external macroeconomic factors, industry factors, company factors. Finally, put forward some suggestions to improve the operational efficiency of the property insurance company of Heilongjiang Province. Including the optimization of product structure, marketing channel innovation, accelerate the development of new products, improve service ability, strengthen internal management. The ultimate aim is to promote the property insurance company in Heilongjiang province to improve corporate governance structure and improve management, enhance economic efficiency.Because of the difference of each data property insurance company of Heilongjiang province public situation. This article into2008to2012has only ten property insurance companies data representation. Future studies will further improve.