The Golden Beach Tourism Rescources Evaluation

With the vigorous development of the tourism industry and the establishment of the socialist market economic system, people think that only for qualitative evaluation on the tourism resources has not accord with the requirement of era, so want to be able to quantify the value of tourism resources. Because our country actually started to evaluation of tourism resources is not a long time, although has made some achievements, but still lack of practical test. Based on the golden beach of Qingdao phoenix island as an example, using the travel cost method to assess the use value of the golden beach tourism resources, conditions value method to evaluate the non-use value, and through the analytic hierarchy process (ahp) to use value and non-use value gives a certain weight, and then to the golden beach tourism resources value and the total amount is calculated. Evaluation results show that the golden beach tourism consumer spending is2.5813499billion yuan, total consumer surplus is874.441million yuan, annual total willingness to pay of1.4814289billion yuan, the golden beach use value is3.456billion yuan, non-use value of1.481billion yuan, multiplied by the corresponding weights, totaling7.011billion yuan, the total value is considerable. In this paper, research work mainly include:First, through the review of related literature at home and abroad, the travel cost method, benefit transfer method, conditions, value method, cost method and hedonic pricing method of assessment methods, such as combed and summarized.Secondly, using the survey method, in-depth analysis of the golden beach scenic tourist market structure.Thirdly, on the golden beach tourism resources value appropriately classified on the basis of using the travel cost method to assess the use value of the golden beach tourism resources, conditions value method to evaluate the non-use value, and using analytic hierarchy process (ahp) to construct a golden beach recreational tourism resources value evaluation model, finally calculated the golden beach tourism resources value of recreation. Finally, on the basis of summarizing the full text, put forward the perfect gold beach Suggestions for the management of tourism resources, these Suggestions include:way of golden beach publicity should be diversified; Carry out various kinds of tourism activities, use of its resources to the greatest extent of non-use values Follow in the development and utilization of the concept of "protection first, second development"; Depth development of golden beach tourism resources, the formation of regional tourism chain; To strengthen the construction of service facilities, make business recreational area.