Scenic Spots' Recreational Evaluation And Value Deconstruction

With the improvement of the national standard of living,people will not only pursue the material conditions,but also chase the spiritual needs.Under this condition,the tourism develops strongly under the huge demand of people.As the basis for the development of tourism,tourism resources,which is a kind of quasi-public product,become more and more important in the current study of environmental value for its recreation value and gradually turn into the research hotspot.Although China's tourism industry is gradually becoming mature,the results of the tourism industry research is particularly scarce,which totally couldn't match China's identity as a big country in Tourism development.As a popular research focus,the research on the value evaluation of tourism is very few.Even though there are some studies,they are simple applications based on foreign research results.The study of this paper is put forward in this context.The recreation value of scenic area is an important part of tourism research.In this paper,at the basis of the traditional methods in value evaluation field,the travel cost method is combined with the analytic hierarchy process to evaluate and analyze the recreation value of scenic area,which can provide a reference for the government and enterprises to take the necessary policies and strategies.This paper is divided into five parts.The first part describes the research background,research significance and the status quo at home and abroad.The second part describes the basic principles and methods of recreation value.The third part is about the introduction of travel cost method and analytic hierarchy process.The fourth part,through the combination of the model and Mount Sanqingshan,obtains the conclusion of the value evaluation.The fifth part is about the relevant policy recommendations on the basis of value evaluation and the direction of future research.Through the case analysis,it could be find that the use of the travel cost method and AHP method is reasonable in the evaluation of scenic recreation value,whose research conclusions and policy recommendations are scientific and effective for future research.