Research On Evaluation Of Recreation Value Of Scenic Area Based On AHP-TCM Method

In recent years,The recreation value has gradually become a popular research object,This paper takes the recreation value of Lushan Scenic Area as the research object,evaluation of recreational value of Lushan Scenic Area by using Travel Cost Method corrected by Analytic Hierarchy Process.This article based on data obtained from questionnaires,using the exponential smoothing method to discount the future ticket income of Lushan Scenic Area,adjust future ticket prices using inflation rates,the number of tourists in the scenic area is predicted by an exponential smoothing method and a second exponential smoothing method in the future,then calculate the present value of the future ticket income of the scenic spot.And then use the travel expense method to measure the recreational value of the Laoshan Scenic Area containing the consumer surplus.Specifically,the data obtained from the questionnaire survey is used to calculate the consumption expenditure of Laoshan Scenic Spot in 2017,then correct the travel demand equation of the travel expense method,using AHP to analyze the factors affecting the attraction of scenic spots,the calculation results are as follows,the per capita disposable income of the provinces,the distance between the provincial capitals and Jiujiang,and the fixed assets investment in Jiujiang City are three very important factors affecting the number of tourists in the scenic spots.Finally,the revised parameters and travel expenses together constitute the independent variable of the tourism demand curve,number of tourists as dependent variable,multivariate one-time equation,use this equation to find the consumer surplus.The present value of the future ticket sales of the above scenic spots,the total travel expenses of the 2017 Lushan Scenic Area based on the questionnaire data and the results of the consumer surplus are summed up to obtain the tourism value of the tourism resources of the Lushan Scenic Spot of 280.83641 billion yuan.Compared with the relevant literature on the evaluation of the recreation value of other scenic spots in China,we can see that the error rate of the calculation of the recreation value of this paper is about 2.7%.Therefore,the evaluation results of this paper are effective and have certain reference value.According to the evaluation results of this paper,the Lushan Scenic Area contains huge consumer surplus.For the local government,increasing investment in scenic traffic construction and infrastructure investment in scenic spots and administrative urban areas is to enhance the tourist attractions of Lushan Scenic Area.An effective means of attraction.In addition,the quality of the service personnel in the scenic spot,the accommodation and accommodation conditions in the scenic spot,and the price level within the scenic spot are also important factors that the local government should consider improving.