Research On Construction Of Exhibition Logistics Integration In Jinan

Exhibition economy has developed rapidly in our country and the demand of conventionand exhibition logistics increasing. The development of exhibition industry must have thesupport of the logistics industry. The exhibits with complex diversity and strong timelinessrequire the conference and exhibition logistics industry constantly improve its service.As the capital city of Shandong province, Jinan has an upper level of the development ofexhibition economy. Compared with other developed areas just as Beijing, Shanghai andGuangzhou the exhibition economy of Jinan has certain gaps. Jinan is located in the centralarea and its has convenient transportation and solid economic foundation. All in all, Jinan Hasthe advantage of developing exhibition. As a new type of service industry exhibition industryin stimulating economic growth plays an important role to promote the city’s image.Exhibition logistics industry as an important support of the exhibition industry, we must payattention to enhance the level of exhibition logistics services.The article revolves around Jinan exhibition logistics industry and basede on combtheoretical knowledge about the exhibition logistics and then summary the features ofexhibition logistics and its unique supply chain system. Analysis of the exhibition logisticsinfrastructure and exhibition logistics company and analysis the China InternationalEquipment Manufacturing Exposition (CIEME) held in Jinan. Points out that the mode ofJinan exhibition logistics fall behind compared with other places and also use the dispersedlogistics mode in the actual process of exhibition. As the result, the phenomenon of viciouscompetition and homework disorder between the exhibition logistics service providers. Inaddition, the total logistics cost of exhibits on the high side and in the whole logistics linksthere has the existence of repeated operation and invalid operation. The practitioners’ qualityof exhibition logistics industry is not high and lack of professional talents. The exhibitionlogistics of Jinan there is also some problems of lacking specification and service evaluationmechanism is not perfect and so on.Put forward the conception of construct integration exhibition logistics of Jinan. In orderto establish the logistics mode. Firstly, integrating the exhibition logistics service providers ofjinan and set up exhibition logistics alliance. Perfect the exhibition logistics operating system and improve its work efficiency. Pay attention to the convention and exhibition logistics costcontrol. Constructing the exhibition logistics information platform. To establish thecorresponding performance evaluation system based on BSC green exhibition logistics.