TH Company’s Marketing Channel Construction And Management Research

With China’s rapid economic development, the early marketing concept has beenunable to adapt the changing times. Today, highly contemporary marketing concept withthe economic development, came into being.“Customer-oriented, the channel is the king”of modern business philosophy began to receive the attention of more businesses.After ten years of growth and development, TH company has become a powerfulenterprise. The business philosophy behind the old channels of marketing, has been unableto adapt to today’s market demands. Based on objective needs, and my interest inmarketing channels, thus conceived out this article about the the TH company marketingchannels to build and manage.Sense to start from the study of marketing channels for enterprises from both theoryand practice to explore how to TH company to build a modern, effective marketingchannels. First, through literature research, starting from the research background and itssignificance to explore the status of domestic and international marketing channels, andelaborated the concept of marketing channels and their importance for enterprises. Thenthrough the questionnaire and information research, analysis and study the status of the theTH company’s existing marketing channels, and put forward the existing problems andareas for improvement, reaction TH company objective needs for improving marketingchannels. Then target analysis by customer demand and marketing channels, designtraditional marketing channels. By the weighted scoring method, a series of middlemenselection criteria and its assessment program. And re-design the program to buildnetwork-based marketing channels. After that, the management of marketing channels domust elaborate and Experience, some of the problems that may arise, and thecorresponding solutions. Finally, I make the outlook of the effect after the implementationof the program and the trends of marketing channels.I hope these studies, not only played the basis of the theoretical aspects, but also has apractical operability, and ultimately contribute for the the TH company’s operating anddeveloping.