Study On The Tourism Image Of Hunchun City

China tourism industry has entered the image driven era, is a tourist city tourist attraction is the key factor to establish tourism distinctive image, it is essential to enhance the competitiveness of tourism destination.This paper takes Hunchun city as the research object, by market investigation is full pre based, according to statistics released by the Hunchun Municipal Bureau of statistics, use of tourism, tourism geography, cognitive geography knowledge to carry out research, the research method of qualitative and quantitative.Overview of the first geographical context of Hunchun city and tourism development this paper analyzes and combs, aim is to fully understand the local history and culture, regional conditions, weather conditions, traffic conditions, population and economic development of regional natural geographical background and geographical background, as well as tourism resources, Hunchun city tourist market, tourism enterprise’s development, further to extract local characteristics. After a market survey for visitors, this part is this article key point. Through the investigation in Hunchun City, tourists the perceived image, perceived image, the image spot adverse, overall impression, and the use of16factors of tourism image of Hunchun city were analyzed by factor analysis, the main factors that affect the tourism image of Hunchun.Hunchun city tourism image positioning follow these aspects:one is the market research, including questionnaire survey of tourists’ motivation, attraction, tourist area (point) of the popularity and reputation, but also takes into account the visitors to the Hunchun tourism image "the perception" and "real perception". Two is the tourism competition situation, consider the competitive relationship with similar individual tourism resources and tourist city. Three is the economic development of the society, combined with the government’s macro strategic planning, so that the positioning of tourism image has strong operability, which reflects the reality of Hunchun’s features, but also conform to the development direction in the future. Based on these analysis, the author will "experience three Xinjiang culture, enjoy the five amorous feelings, make northeast Asia tourism distribution center and the famous health leisure resort" as the positioning of tourism image words for Hunchun City, Hunchun city are put forward the slogan is:"look three Xinjiang, a swim in the five country, Northeast Asia heart welcome to Hunchun, leisure health".