Study Of Three Network Mergence And Developing Strategies Of Zhuzhou

The digital age has come with technology fast developing; informationindustry show technology integration, the boundary of various industries hasbecome vague. The differences among different Medias are becoming smallerwhich provide a base for three network mergence.Three network mergence inevitably is a trend towards. And it is the resultof the development of social technology; so as many countries take it as theirfirst strategy. As the network of personal computer, broadcast network andtelecom are merging together; internet technology was applied in the TVindustry. All these can provide people a convenient life. They can enjoythemselves in many fields, like news, education and medicine et. For thesereasons China had begun its own way of three network mergence.China has made some success in it, but still facing many problems. In orderto find development road, China has selected several cities as experimental units.As a leading city of the merging in Hunan province, Zhuzhou begun the processof merge in2009. Through making first-hand investigation and reading lots ofpapers finish this paper. This paper mainly introduces Zhuzhou’ situation, likemerging pattern, organization, mechanism. Then, using SWOT method analyzesthree network mergence of Zhuzhou in strength, weakness, opportunity andthreat. At last, proposing strategies for Zhuzhou three network mergence, hopingto provide some useful information for the whole information industrydeveloping of Hunan province.