The State-owned Commercial Bank Marketing Personnel Compensation And Appraisal System Research

Under the background of informationization and knowledge economy era, for any organization, human capital is one of the most important capitals. To make human resources maximize service for organizations, it is necessary to build a reasonable incentive mechanism, as far as possible to the work enthusiasm of the staff of the organization. In a reasonable incentive mechanism design, in addition to environmental factors, spiritual and emotional incentive, material incentive is one of the most basic incentive factors, that is to say, to find potential employee’s basic demand is reasonable compensation and appraisal system.This article through to the state-owned commercial bank marketing personnel job characteristics, content and assessment of compensation and in-depth analysis of the present situation and problems of management system, combined with the field survey and interview, in view of the present marketing staff labor organization, to build mass marketing model are provided, and the existing system can optimize and improve the part was analyzed, and put forward its own views.Through the marketing personnel to conduct a comprehensive grasp, the responsibilities of a combination of compensation and appraisal management related theory, design can mobilize the enthusiasm of the marketing personnel are more compensation and appraisal management system. Mainly through the establishment of team marketing model to improve the marketing personnel cooperation consciousness; At the same time, to fully embody the marketing personnel individual work performance, stimulate the marketing staffs work enthusiasm; Through the marketing personnel to the establishment of the rating system, not only to achieve the effectiveness of performance incentives, but also increases the incentive target titer, from another Angle to motivate marketers actively expand their business.Finally through a series of supporting mechanisms, such as team leader, customer resource cognizance system, customer data sharing within the team, the marketing personnel to old with the new, perfect the establishment of information system, laid the foundation for the implementation of the team marketing model, also can play the role of labor organization change.