The Research On Customer Satisfaction Evaluation Of Gxbd Company

In recent years, with the worldwide rapid development of network economy, creating a new space for the development of network economy--a platform for enterprise. In this new development platform, the Internet enterprises are facing opportunities and challenges are a double-edged sword. The development of network technology has injected new vitality into the development of Internet enterprise, change user demand concept. On the one hand, personalized to enhance development has brought new development space for the Internet enterprises, but also brought new profit growth point for the development of enterprises; on the other hand, put forward higher requirements change and enhance the user’s personalized needs of Internet business support, network quality, service level etc. In other words, the different needs of the user are promoted the research on customer satisfaction problem. Over the years, customer satisfaction has been the academic focus of scholars, but so far, whether in academic circles the research experiences and achievements to the development process of Internet enterprises play a role is unclear. This practical problem is this going to solve.In this paper, from two aspects of theory and empirical evaluation of customer satisfaction research and analysis. Firstly, the basic theory of customer satisfaction is, the network companies to provide service to the customer as the center, and through the research on domestic and international relevant theory and analysis of the current situation of China’s Internet enterprises. Then summarized the theory of customer satisfaction, this paper introduces the construction of domestic and foreign customer satisfaction degree evaluation system, multi-level index system based on customer satisfaction GXBD Internet enterprise construction evaluation. This paper uses the method of fuzzy comprehensive evaluation of quantitative and qualitative analysis of the customer satisfaction of Internet enterprise, and carries on the positive research. Through the analysis of satisfaction, find the key factors of customer satisfaction from, improved basis for Internet companies to further improve service, improve competitiveness provides. This thesis mainly in order to be able to find a set of customer satisfaction evaluation index system, find out the short board the Internet enterprises effectively, improve customer satisfaction, enhance the core competitiveness of enterprises.