| As China’s reform and opening up has entered a crucial stage, many profit public institution will be transformed into enterprise. After reform, these enterprises which get managerial autonomy face these troubles:how to benefit from reform, how to cope with competition.Commercial property is the inevitable outcome of the economic and social development. It can carry a variety of business activities. Commercial real estate development history in western developed countries has been more than100years, and the emergence of commercial real estate of our country is late. In the past10years, China’s commercial real estate has the momentum of rapid development. At the same time, there are some obstacles to the development of China’s commercial real estate problems.This article is a case analysis about YuanCheng Corporation. This article mainly use method of literature, collecting industry data, collecting YuanCheng Corporation’s operating data and visiting and investigational study. This article mainly use PEST Analysis, External Factor Evaluation Matrix, Internal Factor Evaluation Matrix, SWOT Analysis, development strategy, Life-cycle Theory and other theories. Firstly, this article introduces YuanCheng Corporation, research methods, article construction, and strategy management theory literature review. Then this article analysis YuanCheng Corporation’s external strategic environment, internal strategic conditions, strategic choice, and strategic match and so on.After analyzing, this article’s conclusion is that YuanCheng Corporation should choice development strategy; diversification strategy, strategic alliance, collectivize strategy, optimization of organizational structure, personnel training, optimal management. |
