Study On The Diversity Development Strategy Of ZH Property Corporation

Gradually along with our country reform and open policy, the rapiddevelopment of the real estate industry, commercial real estate in our country hasoccupied a dominant position in the housing structure, with the development ofcommercial real estate, commercial property management companies operating on thequantity and quality are also achieved rapid development, with the improvement ofpeople’s living standard, demand for property management level also have improved,forcing realty management enterprise in intensifying competition, in order tohorizontal well adapt to the change of market environment, improve the efficiency ofthe company, Anshan useful property management company for changes to thediversified way. This article through to useful property of the company’s operatingperformance after analysis found useful property company governance structure is notsound, high cost, lack of profit growth point, lagging concept on human resourcemanagement, property management fee collection difficulties, problems such as lackof good communication mechanism and enterprise culture, the existence of theseproblems are also promoted useful company seek the strategic transformation of theenterprise. Through the useful property of the company’s environment after theanalysis of the PEST and SWOT analysis it is considered useful property company atthis stage is suitable for using horizontal diversification strategic transformation,through the expansion of the level of diversification, and the expansion of the drivefor the rest of the industry, put forward the enterprise diversification path anddiversified security implementation safeguard measures, etc.