Bjd Apparel Products Worth Marketing Perspectiove On Marketing Strategy

BJD doll, refers to the connection of the joint body can rotate freely. In recent years, the social and economic environment has spawned the development of many BJD game player. With the BJD game player on his beloved love doll dress, stimulate the game player needs to the BJD clothing products.The initial BJD clothing products in the traditional marketing theory:enterprise production products, then sales. To pursue this traditional concept of enterprises, only in the initial BJD apparel production is long, has not formed the scale, because the game player are not too concerned about the quality, property or style, BJD apparel enterprises to have the best chance of success. However, as more and more BJD apparel enterprises, this traditional concept in the game player are faced with a large selection of environment is not applicable. Therefore, the mass market will actually split into many segments, and each segment has different needs, perception, preference and purchase standard. Wise BJD apparel enterprises must face the target market design clearly defined and provide products or services.BJD game player to buy the products or services of the enterprise in the choice, the purchase is in can meet the demand of value, spirit value maximization, cost minimization principle of demand to determine whether to buy a product or service. The value of marketing is to study how to design products and services marketing strategy to meet the needs of customers of.In this paper, to maximize customer delivered value marketing theory in the value into the guiding ideology, from the6step value marketing:value, value, value creation, selection of communication value, sales value, enhance the value, to illustrate the marketing strategy of how to effectively implement BJD apparel products, to create value for customers, cultivate customer loyalty.