| With the development of the economy and the rising of living standards, people’sdemand for travel is increasingly vigorous. Tourism is an important part of modernservice industry, its industry correlation degree is high, the vigorous development oftourism will motivate a series of related industries such as transportation, catering,accommodation industry and the financial services industry, etc. The exploitation oftourism resources and promoting the development of tourism are not only the importantpower to drive the development of regional economy, but also show that people’s livingstandards improve gradually.Linyi city is located in the southeast of Shandong province, is the largest city inShandong province. In recent years, with all levels of the governments’ attention for thedevelopment of modern service industry, the tourism in Linyi city has developed rapidly,from2009to2012, the tourism revenue rises up from18.23billion yuan to35.88billionyuan, at the same time, it’s share of GDP has increased from8.64%to11.9%. Alongwith the development, The tourism industry chain in Linyi city has begun to take shapeand develop, but the development of tourism industry chain is not very mature, theintegration is necessary in order to promote the development of the regional economybetter.In this background, this paper is from the perspective of the tourism industry chainintegration model by reading document on the problem of tourism industry, sorting theresearch of Linyi city tourism development. Then the paper attempts to define theintegration model of the tourism industry, and analyze the development and factors of thetourism industry chain based on gray correlation analysis theory in order to find theintegration model of the tourism industry in linyi city. With these research achievements,this paper tries to put forward some specific, workable suggestions which will do somehelp to decision makers in exploring better development path of tourism industry in Linyicity or some other cities. |
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